Why is POP MART Everywhere? Even Lisa Can’t Resist!

What is POP MART?

POP MART is a designer toy brand founded in 2010. It started as a lifestyle store in Beijing but quickly found its identity after introducing Japan’s Sonny Angel in 2015. Today, POP MART collaborates with artists worldwide to create unique IP characters, from small blind box figures to large-scale statues.

The company has expanded to more than 30 countries, opened over 500 retail stores, and even set up vending-style “Robo Shops” in major cities. In Taiwan alone, there are 8 POP MART shops across Taipei, Hsinchu, Taichung, and Kaohsiung—each often drawing long lines on release days.

Why is POP MART So Popular?

POP MART’s rise comes from a mix of creative design, strong artist collaborations, and the thrill of blind boxes. Characters like Labubu, Molly, and Dimoo evolve through different themed series, making each release fresh while keeping fan favorites recognizable.

Limited editions and exclusive artist collabs add rarity, with some figures only available through raffles or events. The blind box model—where buyers don’t know which design they’ll get—fuels excitement and makes completing a full set feel like an adventure. This mix of creativity, scarcity, and surprise keeps collectors coming back.

Celebrities have also joined the craze. BLACKPINK’s Lisa has openly shown her POP MART collection, proving the appeal goes beyond niche toy fans into mainstream culture.

POP MART’s Top 6 Popular Characters

1. Labubu
Created by Hong Kong–based Belgian artist Kasing Lung, Labubu comes from The Monsters series, inspired by Nordic folklore. Its sharp ears, furry body, and nine little teeth have made it POP MART’s most iconic figure.

In May 2025, the launch of Labubu THE MONSTERS “Big Into Energy” Sofubi Plush Blind Box brought a mix of soft-touch plush and gradient resin designs. Nicknamed “Labubu 3.0,” the set quickly sold out as fans raced to collect every color.

2. Molly
Molly was created in 2006 by Hong Kong artist Kenny Wong, based on a child he met during an art fundraiser. With big curious eyes and a pouty expression, Molly became POP MART’s flagship character in 2016 through an exclusive deal. Beyond blind boxes, Molly has been made into larger half-body statues, making her a true collectible centerpiece.

In 2025, POP MART introduced the Baby Molly “Pocket Friends Series”—mini-sized figures with fluffy textures and soft pastel tones. Small enough to fit in your palm, each Baby Molly feels like a pocket-sized kitten, bringing a dose of warmth and joy into everyday life. With their comforting look and heartwarming details, these tiny companions have melted the hearts of collectors everywhere.

3. Crybaby
Crybaby was created by Thai artist Nisa Srikumdee and is instantly recognizable for the oversized teardrops that rest at the corners of its eyes. Beyond the adorable design, Crybaby carries a gentle message: “Everyone has moments when they cry, and that’s okay.”

The character was born during an emotional time in Nisa’s life, after the passing of her beloved dog. Through Crybaby, she hoped to release her own grief while reminding others that tears are a natural way to heal. Instead of hiding sadness, Crybaby encourages fans to embrace their emotions and find the strength to move forward again. This heartfelt meaning, combined with its soft and innocent look, has made Crybaby one of POP MART’s most treasured IPs.

4. Dimoo
Dimoo was created by Chinese artist Ayan and is one of POP MART’s earliest and most beloved IPs. With curly hair and a heavy fringe, Dimoo is a shy little boy who lives within a carefully crafted world called Dimoo World.

In his universe, Dimoo embarks on adventures while learning and growing alongside friends who are just as imperfect as he is. Each series adds new depth to his story, making Dimoo not just a collectible figure but a character with a complete, evolving world that fans connect to on an emotional level.

5. Skullpanda
Skullpanda was designed by Chinese toy artist Xiong Miao (Bear Miao), and quickly became a breakout success after debuting with POP MART. Known for her bold personality and cold, stylish aura, Skullpanda is a girl who can freely travel across time and space.

The character reflects the artist’s own individuality—unapologetically unique and self-assured. Each series explores her search for identity and truth, with daring designs that stand out in POP MART’s lineup. Skullpanda’s striking looks and fearless spirit have made her a fan favorite across the globe.

6. Hirono
Hirono, also called Hirono Ono, is the creation of Chinese artist Lang, who is known for using art to reflect on social issues and human emotions. Through Hirono, Lang expresses feelings of loneliness, disillusionment, and quiet resilience, creating a character that resonates with fans on a deeply personal level.

Often described as POP MART’s “second brother,” Hirono has a slightly world-weary expression that many collectors find relatable. In 2025, Hirono’s popularity soared again with a special collaboration featuring singer Stefanie Sun, further cementing his status as one of POP MART’s most powerful IPs.

How to Spot Authentic POP MART Figures

As POP MART’s popularity grows, so do the number of bootlegs on the market. These counterfeit products often cut corners on materials, details, and craftsmanship, taking away from both the look and long-term value of a figure. For collectors, knowing how to identify an authentic piece is key.

• MEGA 1000% Series (approx. 70 cm tall)
  Every official release comes with an embedded NFC chip. The placement varies by design, but scanning with your phone can confirm authenticity.
• MEGA 400% Series (approx. 30 cm tall)
  Each genuine figure includes a unique identity card with its own serial number, tied directly to the piece.
• Blind Box Series (approx. 7–11 cm tall)
  Authentic figures carry a laser security label, and certain editions also provide a QR code for online verification.