POP MART 2025: Labubu, Dimoo & New Collabs Take Collectibles Further
POP MART Continues Its Rise in 2025
POP MART shows no sign of slowing down in 2025. Following new figure launches and growing collaborations, the brand continues to expand across fashion, lifestyle, and even theme parks. Here’s what’s been making headlines:
Uniqlo x THE MONSTERS UT Collection
On August 22, Uniqlo announced a new collaboration with POP MART, releasing a UT T-shirt collection featuring THE MONSTERS. Among them, Labubu—recognizable with nine sharp teeth and big ears—takes the spotlight. With ten designs revealed on Uniqlo’s official Instagram, this launch puts Labubu’s curious and mischievous personality right onto streetwear.
POPOP: POP MART’s Jewelry Brand
POP MART isn’t stopping at toys. In 2025, the company launched popop, a standalone jewelry label with the motto “born to brighten life.” The brand features character-inspired designs of Labubu, MOLLY, Dimoo, and Hirono across necklaces, rings, bracelets, and pendants. Crafted from materials like pure gold, black onyx, and 925 silver, prices range from 319 to 2,699 RMB. Shops in Shanghai and Beijing opened earlier this year, with the Beijing location selling out shortly after its June opening—another sign of POP MART’s lasting popularity.
POP MART City Park in Beijing
Back in September 2023, POP MART opened its first immersive theme park: POP MART City Park in Beijing. Spanning over 12,000 pings (about 40,000 sqm), the park is divided into themed areas such as MOLLY Castle, Labubu’s Adventure Forest, POP STREET, and a lakeside DIMOO yacht. Visitors can explore, shop, and take photos with their favorite characters, bringing the POP MART universe into everyday life.
CASETiFY x DIMOO
CASETiFY recently launched a collaboration featuring DIMOO, the little boy with fluffy cloud-like hair. The lineup includes phone cases, Apple Watch straps, iPad and laptop sleeves, magnetic power banks, wireless chargers, and accessories. A highlight is the limited 3D AirPods Pro case and phone charms, both designed to be collectible as much as practical.
What’s Next for POP MART?
With new collaborations, jewelry, theme parks, and accessories, POP MART keeps surprising fans. Which character, series, or creative project would you love to see next?